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Margaret Fishback


(1900 - 1985)

Margaret Fishback

Margaret Fishback, later Margaret Fishback Antolini (March 10, 1900 – September 25, 1985), was a relatively well-published American poet and prose author from the late 1920s until the 1960s. Born in Washington, DC, she earned a degree from Goucher College before joining Macy’s as a divisional advertising copywriter in 1926. During the 1930s she was reputed to be the world’s highest-paid female advertising copywriter. She was published in The New Yorker, the New York Herald Tribune, and several well-known women’s magazines.

According to a large collection of her papers held by Duke’s Hartman Center for Sales, Advertising, and Marketing History, “Fishback contributed to advertising campaigns for Arrow Shirts, Borden’s, Chef Boy-Ar-Dee, Clairol, DuPont, Gimbels, Great Atlantic & Pacific Tea Company (A&P), Hanes Hosiery, Martex, Norsk, Pabst Blue Ribbon, Seagram’s, Simmons Beautyrest, and Wrigley, among several others.”

Her books were published under the name of Margaret Fishback. 

After she married Alberto Gastone Antolini, her name was changed to Margaret Fishback Antolini.


A Child’s Book of Natural History (1969)

This is a collection of humorous verse about members of the animal kingdom.

Author(s): Margaret Fishback
Oliver Herford
Illustrator(s): Hilary Knight

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